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Japanese Ceremonial Matcha 1st Harvest - 40G

€28,95 ~~€32,95~~ 2+1 FREE

✓ Ceremonial Grade - Kagoshima Region in Japan
✓ First Spring Harvest – Highest Quality
✓ Lab tested - Pesticide Free

Experience the smooth, vibrant taste of authentic Japanese ceremonial matcha. First-harvest, shade-grown, and stone-ground to a satin-fine powder—naturally sweet, rich umami, and unbelievably smooth. 100% pure Japanese matcha.

Antioxidant support: Contains 137x the antioxidants of regular steeped green tea, catechin-rich (EGCG)
Calm focus: A synergistic blend of caffeine and L-theanine for steady, centered energy.
Pure & simple: 100% matcha with no additives.
Vivid green: Rich in chlorophyll from proper shading.

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Region: Kagoshima, Japan

Cultivar: Dynamic Blend (Led by Yabukita, Saemidori & Okumidori)

Grade: Ceremonial, First Flush (Spring Harvest)

Processing: Stone-ground in small batches

Shading: 20+ days under shade to boost chlorophyll and umami

Profile: High umami, velvety mouthfeel, zero bitterness

Standards: Lab Tested

Serving size: 40g ≈ 20–30 servings

Storage: Store in a cool, dry place, away from direct sunlight and moisture. Reseal and refrigerate after opening.

For the freshest flavour use within one month.

Classic Matcha (Usucha)

2g matcha (approx. 1 tsp)
70–80 ml hot water (75–80°C / 170–175°F)
Method: Sift matcha into a bowl to remove clumps. Add hot water. Whisk rigorously in a "W" motion until smooth and a dense foam forms. Drink straight.

Matcha Latte (Hot)

3g matcha (approx. 1½ tsp)
40 ml hot water (75–80°C / 170–175°F)
150 ml steamed milk (dairy or alt)
Method: Whisk matcha with the hot water to create a concentrated "shot" until no clumps remain. Pour into a cup and top with steamed milk. Stir, sip, done.

Iced Matcha Latte

3g matcha (approx. 1½ tsp)
40 ml hot water (75–80°C / 170–175°F)
150–200 ml cold milk (dairy or alt)
Ice
Method: Whisk matcha with hot water to create a smooth shot. Fill a glass with ice and cold milk. Pour the matcha shot over the top and stir to combine.

All orders are processed and shipped within 24 hours on business days
Once your order has been shipped, you will receive a tracking number via email to follow your order's progress.

Delivery Times
- Netherlands: 1–2 business days
- Europe: 2–7 business days, depending on the destination

First Harvest, Finest Ritual

Meet the bowl that spoils you. Shade-grown for weeks, hand-picked at the first flush, and stone-milled to a feather-fine powder, this matcha whisks into a vivid jade with satin froth, soft natural sweetness, and a long, elegant umami finish. Think calm focus, zero harshness—luxury you can sip every day.

Why it’s special:

🛡️Antioxidants: naturally rich in catechins (like EGCG) that help combat oxidative stress

✨ Flavor: gentle sweetness, clean umami, no bitterness

☁️ Texture: ultra-fine and cloud-smooth when whisked—no grit

🌱 Craft: shaded for weeks, first flush pick, stone-milled to a satin-fine powder in Japan

🧠 Feel: balanced lift (caffeine + L-theanine) for clear, centered energy, no jitters

🌿 Pure: 100% matcha green tea powder

Matcha Magic: The Ultimate Guide to Frothy, Green Perfection

Here's how:

Step two

Then, sieve 1-2 tsp (we prefer 2!) of Oura Matcha into your mug or bowl to avoid clumps.

STEP ONE

To avoid breakages, start by warming your bamboo whisk under water.

STEP TWO

Then, sieve 1-2 tsp (we prefer 2!) of Oura Matcha into your mug or bowl to avoid clumps.

STEP THREE

Pour 50ml warm water into your mug or bowl (70-80°C, not boiling!)

STEP FOUR

Whisk in a zig-zag ‘M’ motion for 30 seconds to get a bubbly foam.

STEP FIVE

Pour your favourite milk into a mug, then add Matcha. Want it iced? Go for ice, milk, then pour Matcha on top.

Discover the Oura Range

2+1 FREE

SALE

Japanese Ceremonial Matcha 1st Harvest - 40G

~~€32,95~~ €28,95 2+1 FREE

Japanese Ceremonial Matcha 1st Harvest - 40G

€28,95 ~~€32,95~~ 2+1 FREE

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€52,95 ~~€62,85~~

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Japanese Matcha Spectrum Bundle

~~€73,95~~ €64,95

Japanese Matcha Spectrum Bundle

€64,95 ~~€73,95~~

2+1 FREE

SALE

Japanese Ceremonial Matcha 1st Harvest - 40G

~~€32,95~~ €28,95 2+1 FREE

Japanese Ceremonial Matcha 1st Harvest - 40G

€28,95 ~~€32,95~~ 2+1 FREE

BUNDLE

SALE

Matcha Starter Kit

~~€62,85~~ €52,95

Matcha Starter Kit

€52,95 ~~€62,85~~

BUNDLE

SALE

Japanese Matcha Spectrum Bundle

~~€73,95~~ €64,95

Japanese Matcha Spectrum Bundle

€64,95 ~~€73,95~~

Got Questions? we've got answers

Matcha is a finely ground green tea powder made from shade-grown tea leaves. Unlike regular green tea, where the leaves are steeped and removed, matcha is whisked into water or milk—so you consume the entire leaf. This gives it a richer flavor, a vibrant green color, and a higher concentration of nutrients. Traditionally used in Japanese tea ceremonies, matcha is now enjoyed worldwide in lattes, smoothies, and even desserts.

Matcha is valued for both its taste and wellness benefits:

Calm, focused energy – Contains caffeine balanced with L-theanine, an amino acid that promotes alert relaxation without the jitters.
Rich in antioxidants – Especially catechins like EGCG, which may help protect against oxidative stress.
Supports metabolism & digestion – May aid fat oxidation and overall metabolic health.
Promotes mindfulness – Preparing and sipping matcha is often seen as a calming ritual that supports focus and presence.
Chlorophyll boost – Shade-growing produces higher chlorophyll content, giving matcha its vibrant color and natural detox-supporting qualities.

Purpose & use

Culinary matcha is made for recipes. Its flavor is bolder and slightly more bitter, so it stands up to sugar, dairy, and heat—perfect for lattes, smoothies, cookies, cakes, frostings, and sauces.
Ceremonial matcha is made for drinking straight (traditional whisked tea). It’s delicate, naturally sweet, and creamy when whisked with water.

Leaf selection & harvest

Culinary: typically uses slightly older or later-harvest leaves, giving a more robust taste that cuts through other ingredients.
Ceremonial: uses the youngest, most tender leaves for a smooth, umami-rich cup.

Flavor & color

Culinary: pronounced green-tea flavor with gentle bitterness; color can be vivid to olive-green depending on the lot.
Ceremonial: sweeter, rounder, high-umami; usually a brighter emerald color.

Grind & texture

Both are finely milled, but culinary can be slightly coarser (still very fine) and benefits from sifting in batters.
Ceremonial is milled ultra-fine for a silky drink.

Price & practicality

Culinary is more budget-friendly for recipes where you use teaspoons at a time.
Ceremonial commands a premium due to stricter leaf selection and traditional milling for sipping quality.

Can you swap them?

You can drink culinary, but it’ll taste stronger and more bitter.
You can bake with ceremonial, but its delicate notes may disappear

Matcha is an ultra-fine powder, so it can naturally form small clumps when exposed to air or moisture. To get a smooth, frothy cup, try these tips:

Sift before using – Pass your matcha through a fine sieve to break up clumps before whisking.
Use the right water – Add a splash of cool water first, whisk into a paste, then add hot water (about 80°C).
Whisk well – Use a bamboo whisk (chasen) moving in a quick “W” or “M” motion until the matcha is fully dissolved.
Store properly – Keep your matcha sealed tight, away from humidity, to reduce clumping over time.