japanese-matcha-fields-ouramatcha

Beyond the Matcha Cup

From health tips to recipes, discover the world beyond the cup

Discover our products

How to Choose Good Matcha in a Saturated Market - Oura Matcha

How to Choose Good Matcha in a Saturated Market

Overwhelmed by ‘ceremonial’ labels? This quick guide shows how to choose real Japanese matcha—color, aroma, texture, freshness—plus a 60-second brew ritual and why Oura Matcha’s organic Kagoshima lots stand out.

Read more...

Don’t Settle for “Café Quality” Matcha - Oura Matcha

Don’t Settle for “Café Quality” Matcha

Café quality” often relies on syrups to hide bitterness. Learn the quick checks—origin, color, texture, freshness—and brew matcha that tastes sweet-umami without sugar.

Read more...

Hojicha 101: The Toasty Japanese Tea You’ll Crave at Night - Oura Matcha

Hojicha 101: The Toasty Japanese Tea You’ll Crave at Night

Roasted, mellow, evening-friendly. Hojicha powder is the cozy ritual tea: caramel-toasty flavor, lower caffeine, easy lattes, simple whisk prep—no steeping.

Read more...

Discover the Oura Range

Japanese Ceremonial Matcha 1st Harvest - Exclusive

2+1 FREE

SALE

Japanese Ceremonial Matcha 1st Harvest - Exclusive

~~€29,95~~ €25,95 2+1 FREE

Japanese Ceremonial Matcha 1st Harvest - Exclusive

€25,95 ~~€29,95~~ 2+1 FREE

Japanese Ceremonial Matcha 1st Harvest - Exclusive

2+1 FREE

SALE

Japanese Ceremonial Matcha 1st Harvest - Exclusive

~~€29,95~~ €25,95 2+1 FREE

Japanese Ceremonial Matcha 1st Harvest - Exclusive

€25,95 ~~€29,95~~ 2+1 FREE

Follow the OURA Journey

OURA MATCHA

Shop Matcha Powder

Shop Oura Merch

INFO

Shipping Policy

Return & Refund

Terms & Conditions

Join the Oura Community and enjoy 10% OFF

Sign up for exclusive launch updates, special offers, and delicious recipes. Plus, enjoy a discount on your first order!

Copyright © 2026 Oura Matcha