Ceremonial vs. Culinary Matcha: How to Choose the Right One
Ceremonial vs. Culinary Matcha: How to Choose the Right One
Not all matcha is equal. Here's exactly what separates ceremonial grade from culinary matcha — and how to choose the right one depending on how you use it. Read more...
Japanese Matcha Wholesale in Europe — Who We Supply & How It Works
Japanese Matcha Wholesale in Europe — Who We Supply & How It Works
Looking to source premium Japanese matcha or hojicha wholesale in Europe? Here's everything cafés, hotels, retailers and private label brands need to know about working with OuraMatcha. Read more...
Matcha vs Hojicha: Which Japanese Tea Is Right for You?
Matcha vs Hojicha: Which Japanese Tea Is Right for You?
Matcha and hojicha taste completely different and work best at different moments in your day. Here's everything you need to know to choose the right one — or drink both. Read more...
How to Choose Good Matcha in a Saturated Market - Oura Matcha
How to Choose Good Matcha in a Saturated Market
Overwhelmed by ‘ceremonial’ labels? This quick guide shows how to choose real Japanese matcha—color, aroma, texture, freshness—plus a 60-second brew ritual and why Oura Matcha’s organic Kagoshima lots stand out. Read more...
Don’t Settle for “Café Quality” Matcha - Oura Matcha
Don’t Settle for “Café Quality” Matcha
Café quality” often relies on syrups to hide bitterness. Learn the quick checks—origin, color, texture, freshness—and brew matcha that tastes sweet-umami without sugar. Read more...
Hojicha 101: The Toasty Japanese Tea You’ll Crave at Night - Oura Matcha
Hojicha 101: The Toasty Japanese Tea You’ll Crave at Night
Roasted, mellow, evening-friendly. Hojicha powder is the cozy ritual tea: caramel-toasty flavor, lower caffeine, easy lattes, simple whisk prep—no steeping. Read more...

Discover the Oura Range

ceremonial-matcha-first-harvest-kagoshima-ouramatcha

Satsuma Ceremonial Matcha 1st Harvest

€29,95

Satsuma Ceremonial Matcha 1st Harvest
€29,95
The Day & Night Ritual — AM Matcha | PM Hojicha
BUNDLE & SAVE

The Day & Night Ritual — AM Matcha | PM Hojicha

€47,95 €40,95

The Day & Night Ritual — AM Matcha | PM Hojicha
€40,95 €47,95
Matcha Starter Kit
BUNDLE & SAVE

Matcha Starter Kit

€53,95 €42,95

Matcha Starter Kit
€42,95 €53,95
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Matcha Whisk 100% Bamboo

€19,95 €11,95

Matcha Whisk 100% Bamboo
€11,95 €19,95
premium-first-harvest-hojicha-powder-ouramatcha

Japanese Premium Hojicha Powder 50G

€18,90 €12,95

Japanese Premium Hojicha Powder 50G
€12,95 €18,90
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Matcha Scoop 100% Bamboo

€8,95 €3,95

Matcha Scoop 100% Bamboo
€3,95 €8,95
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Tumbler Oura Matcha

€18,90 €9,90

Tumbler Oura Matcha
€9,90 €18,90
ouramatcha-premium-culinary-matcha-powder

Japanese Premium Culinary Matcha 50G

€18,95 €10,95

Japanese Premium Culinary Matcha 50G
€10,95 €18,95
The Day & Night Ritual — AM Matcha | PM Hojicha
BUNDLE & SAVE

The Day & Night Ritual — AM Matcha | PM Hojicha

€47,95 €40,95

The Day & Night Ritual — AM Matcha | PM Hojicha
€40,95 €47,95

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