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Beyond the Matcha Cup

From health tips to recipes, discover the world beyond the cup

 Discover our products
How to Choose Good Matcha in a Saturated Market - Oura Matcha
How to Choose Good Matcha in a Saturated Market
Overwhelmed by ‘ceremonial’ labels? This quick guide shows how to choose real Japanese matcha—color, aroma, texture, freshness—plus a 60-second brew ritual and why Oura Matcha’s organic Kagoshima lots stand out. Read more...
Don’t Settle for “Café Quality” Matcha - Oura Matcha
Don’t Settle for “Café Quality” Matcha
Café quality” often relies on syrups to hide bitterness. Learn the quick checks—origin, color, texture, freshness—and brew matcha that tastes sweet-umami without sugar. Read more...
Hojicha 101: The Toasty Japanese Tea You’ll Crave at Night - Oura Matcha
Hojicha 101: The Toasty Japanese Tea You’ll Crave at Night
Roasted, mellow, evening-friendly. Hojicha powder is the cozy ritual tea: caramel-toasty flavor, lower caffeine, easy lattes, simple whisk prep—no steeping. Read more...

Discover the Oura Range

Japanese Ceremonial Matcha 1st Harvest - 40G
2+1 FREE
SALE

Japanese Ceremonial Matcha 1st Harvest - 40G

€32,95 €28,95 2+1 FREE

Japanese Ceremonial Matcha 1st Harvest - 40G
€28,95 €32,95 2+1 FREE
Japanese Premium Hojicha Powder 50G
SALE

Japanese Premium Hojicha Powder 50G

€19,95 €17,95

Japanese Premium Hojicha Powder 50G
€17,95 €19,95
Japanese Premium Culinary Matcha 50G
1+1 FREE
SALE

Japanese Premium Culinary Matcha 50G

€20,95 €17,95 1+1 FREE

Japanese Premium Culinary Matcha 50G
€17,95 €20,95 1+1 FREE
Matcha Starter Kit
BUNDLE
SALE

Matcha Starter Kit

€62,85 €52,95

Matcha Starter Kit
€52,95 €62,85
The Day & Night Ritual — AM Matcha | PM Hojicha
BUNDLE
SALE

The Day & Night Ritual — AM Matcha | PM Hojicha

€52,95 €46,95

The Day & Night Ritual — AM Matcha | PM Hojicha
€46,95 €52,95
Japanese Matcha Spectrum Bundle
BUNDLE
SALE

Japanese Matcha Spectrum Bundle

€73,95 €64,95

Japanese Matcha Spectrum Bundle
€64,95 €73,95
Matcha Whisk 100% Bamboo
SALE

Matcha Whisk 100% Bamboo

€19,95 €16,95

Matcha Whisk 100% Bamboo
€16,95 €19,95
Matcha Scoop 100% Bamboo
SALE

Matcha Scoop 100% Bamboo

€9,95 €6,95

Matcha Scoop 100% Bamboo
€6,95 €9,95
Japanese Premium Hojicha Powder 50G
SALE

Japanese Premium Hojicha Powder 50G

€19,95 €17,95

Japanese Premium Hojicha Powder 50G
€17,95 €19,95

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