★★★★★
Made with care. Loved by many.
Ceremonial Grade Japanese Matcha & Hojicha
We were tired of
the coffee crash.
So we found something better. A ritual that gives you real, lasting energy — without the anxiety, the shakes, or the 2 PM collapse.
In short
OuraMatcha is a Japanese matcha and hojicha brand sourcing ceremonial grade matcha directly from family farms in Japan. Matcha pairs caffeine with L-theanine for calm, sustained energy without the coffee crash — stone-ground, pesticide-free, and always first harvest. Hojicha, its roasted cousin, handles the low-caffeine evening wind-down. We also supply the same matcha wholesale, private label, and OEM to brands, cafés, and distributors.
Our story
A cup of purpose
We never really vibed with coffee. Especially Lucia — caffeine made her anxious, shaky, and snapping by 2 PM. Crash-town was a daily destination.
Before — the coffee problem
Wired, then wrecked.
- Heart racing after one espresso
- Energy spike then full crash by 2 PM
- Anxious, irritable, snapping at people
- Coffee-dependent just to feel human
- Nothing felt calm or sustainable
After — the matcha difference
Calm, clear, focused.
- Smooth energy that actually lasts
- Caffeine + L-theanine = no anxiety, no crash
- Focused and present all morning
- A ritual you actually look forward to
- Evenings sorted too — enter hojicha
The moment everything changed
Matcha hit different. No chaos. No crash. Just calm, clear, focused energy — thanks to its powerhouse duo: caffeine + L-theanine. Like a green hug for your nervous system.
Evenings became sacred too. Enter hojicha — matcha's mellow, roasted cousin. Basically a warm blanket in a cup. Low caffeine, cozy vibes, the perfect way to say "I'm off the clock now."
We went straight to the source: small family farms in Japan where matcha has been a way of life for generations. Ethically grown, traditionally crafted, and always ceremonial grade — smooth, vibrant, totally bitterness-free.
Why OURA hits different
We went straight
We went straight
to the source.
Directly from small family farms in Japan. No middlemen. No compromise. No grass-tasting powder.
100% Ceremonial Grade
Only first-harvest shade-grown leaves. Vibrant green, naturally sweet, zero bitterness. The real stuff — not the bitter powder your café uses.
Direct from Japan
Sourced from family farms where matcha traditions span generations. Stone-ground, traditionally crafted, traceable from field to tin.
Caffeine + L-Theanine
Real energy without the spike. Calm focus without the crash. The unique duo that makes matcha genuinely different from coffee.
AM & PM Rituals Covered
Matcha for your morning clarity. Hojicha for your evening wind-down. Two rituals, one brand — built around how you actually live your day.
Pesticide-Free
Every batch is tested. Clean, pure, and safe — because we drink this stuff every day too and we are not about that toxic life.
Built for Real Life
Whisk it, blend it, or bake it — OURA fits seamlessly into your actual day. No gatekeeping. No complicated rituals.
The finger swipe test
Not all matcha
Not all matcha
is the same.
A simple swipe tells you everything. Color, texture, and feel reveal exactly what grade you are dealing with.
Higher-grade matcha means more antioxidants, more L-theanine for calm focus, and a smoother experience you will actually enjoy every day. That is why we source only ceremonial-grade matcha from Japan.
Ceremonial grade ← us
Silky & vibrant
Vivid emerald, silky smooth. First-harvest shade-grown leaves. Naturally sweet, zero bitterness — for drinking straight and premium retail. This is what we source.
✓ Pure, smooth, the real deal
Barista / latte grade
Bold & creamy
Strong umami that cuts through milk and oat, vivid green in the cup. From Uji, Kyoto. The café grade — also available wholesale and private label.
✓ Perfect for lattes
Premium / daily grade
Good, not great
Bright green, fine texture. More robust flavor — solid for smoothies and daily use. Popular in cafes. Better, but not the best.
~ Good for daily use
Culinary grade
Dull & bitter
Yellowish-green, coarse texture. Made from mature leaves. Fine for baking but you would not want to drink it straight.
✓ Great for baking
Real people. Real results.
What our customers
What our customers
are saying.
★★★★★
"I used to need 3 coffees just to function in the morning. After switching to OURA matcha I have steady energy all day and I actually sleep better at night. Life changing."
Verified purchase · Ceremonial Matcha
★★★★★
"The hojicha is genuinely my favourite thing in the evenings. Warm, cozy, and it does not keep me up. The quality is completely different from anything I have tried before."
Verified purchase · Hojicha Powder
★★★★★
"I was sceptical at first — every matcha brand claims to be different. But you can genuinely taste and see the quality. No bitterness at all. Will not go back."
Verified purchase · Day & Night Bundle
The OURA MATCHA Range
Your ritual,
Your ritual,
your way.
Ceremonial matcha for your morning. Hojicha for your evening. Culinary matcha for when you get creative.
Bestseller · Morning ritual
Ceremonial Matcha — 1st Harvest
Silky, vibrant, zero bitterness. The purest way to start your day with calm, focused energy.
€29,95
Shop Now →
Evening ritual · Low caffeine
Premium Hojicha Powder
Roasted, warm, cozy. Your signal to the world that you are officially off the clock.
€12,95
Shop Now →
Bundle & save · AM + PM covered
The Day & Night Ritual
Matcha in the morning. Hojicha in the evening. The complete energy ritual — bundled.
€42,90 €40,95
Shop Bundle — Save €1,95 →
Wholesale · Private label · OEM
Wholesale matcha supplier
for brands & cafés.
for brands & cafés.
The same Japanese matcha and hojicha we drink ourselves — supplied bulk wholesale, private label, and OEM to brands, cafés, distributors, and food manufacturers. Ceremonial, barista, culinary, and hojicha grades from two partner farms in Kagoshima and Uji.
10kg
MOQ per grade
4
Grades
🌍
Worldwide shipping
Welcome to OURA MATCHA
This isn't just a matcha brand.
This isn't just a matcha brand.
It's your glow-up in a cup. ✨
A rebellion against burnout. A buzz-free boost that actually lasts. A ritual worth waking up for.
Free shipping above €25 · 30-day happiness guarantee
