{"title":"Home page","description":null,"products":[{"product_id":"ceremonial-exclusive-matcha","title":"Japanese Ceremonial Matcha 1st Harvest","description":"\u003c!-- PRE-ORDER BANNER — remove when stock arrives --\u003e\n\u003cdiv style=\"background:#263D2D;border-radius:10px;padding:14px 16px;margin:0 0 16px;color:#fff;\"\u003e\n  \u003cdiv style=\"display:flex;align-items:center;gap:8px;margin-bottom:6px;flex-wrap:wrap;\"\u003e\n    \u003cspan style=\"background:#FFB3E0;color:#263D2D;font-size:10px;font-weight:700;letter-spacing:0.06em;text-transform:uppercase;padding:3px 10px;border-radius:12px;\"\u003ePre-order\u003c\/span\u003e\n    \u003cspan style=\"background:#FFB3E0;color:#263D2D;font-size:10px;font-weight:700;letter-spacing:0.06em;text-transform:uppercase;padding:3px 10px;border-radius:12px;\"\u003e2026 Harvest\u003c\/span\u003e\n  \u003c\/div\u003e\n  \u003cp style=\"font-family:Georgia,serif;font-size:16px;color:#fff;margin:0 0 4px;line-height:1.3;\"\u003eFresh harvest. New tins. \u003cem style=\"color:#FFB3E0;\"\u003eSame obsession with quality.\u003c\/em\u003e\u003c\/p\u003e\n  \u003cp style=\"font-size:11px;color:rgba(255,255,255,0.55);margin:0;line-height:1.5;\"\u003e📦 Ships from July 29th · Payment secures your spot · Full refund before dispatch\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c!-- CORE USPs --\u003e\n\u003cp style=\"font-size:0.875rem;line-height:1.8;margin:0 0 14px;\"\u003e\n  \u003cspan style=\"color:#efb1d1;font-weight:800;\"\u003e✓\u003c\/span\u003e \u003cstrong\u003eFirst spring harvest\u003c\/strong\u003e — Kagoshima, Japan\u003cbr\u003e\n  \u003cspan style=\"color:#efb1d1;font-weight:800;\"\u003e✓\u003c\/span\u003e \u003cstrong\u003eLab tested\u003c\/strong\u003e — pesticide-free, every batch\u003cbr\u003e\n  \u003cspan style=\"color:#efb1d1;font-weight:800;\"\u003e✓\u003c\/span\u003e \u003cstrong\u003e4–6hrs calm energy\u003c\/strong\u003e — no crash, no jitters\n\u003c\/p\u003e\n\n\u003c!-- ONE PARAGRAPH HOOK --\u003e\n\u003cp style=\"font-size:13px;color:#6b6b6b;line-height:1.7;margin:0 0 14px;\"\u003e\n  Stone-ground from shade-grown first-harvest leaves. Naturally sweet, rich umami, zero bitterness. The kind of matcha that doesn't need sugar to taste good — because it already does. \u003cstrong style=\"color:#263D2D;\"\u003e100% pure Japanese matcha.\u003c\/strong\u003e\n\u003c\/p\u003e\n\n\u003c!-- SOCIAL PROOF --\u003e\n\u003cdiv style=\"background:rgba(255,179,224,0.12);border-radius:8px;padding:10px 14px;margin:0 0 14px;display:flex;align-items:center;gap:8px;\"\u003e\n  \u003cspan style=\"color:#FFB3E0;font-size:13px;letter-spacing:1px;\"\u003e★★★★★\u003c\/span\u003e\n  \u003cspan style=\"font-size:12px;color:#263D2D;font-weight:600;\"\u003eLoved by our customers\u003c\/span\u003e\n\u003c\/div\u003e\n\n\u003c!-- KEY BENEFITS --\u003e\n\u003cdiv style=\"margin:0;\"\u003e\n  \u003cdiv style=\"display:flex;align-items:flex-start;gap:10px;padding:8px 0;border-bottom:1px solid rgba(38,61,45,0.06);\"\u003e\n    \u003cspan style=\"color:#efb1d1;font-size:16px;flex-shrink:0;\"\u003e🛡\u003c\/span\u003e\n    \u003cspan style=\"font-size:12px;color:#6b6b6b;line-height:1.6;\"\u003e\u003cstrong style=\"color:#263D2D;\"\u003e137× more antioxidants\u003c\/strong\u003e than regular green tea — catechin-rich (EGCG)\u003c\/span\u003e\n  \u003c\/div\u003e\n  \u003cdiv style=\"display:flex;align-items:flex-start;gap:10px;padding:8px 0;border-bottom:1px solid rgba(38,61,45,0.06);\"\u003e\n    \u003cspan style=\"color:#efb1d1;font-size:16px;flex-shrink:0;\"\u003e🧠\u003c\/span\u003e\n    \u003cspan style=\"font-size:12px;color:#6b6b6b;line-height:1.6;\"\u003e\u003cstrong style=\"color:#263D2D;\"\u003eCalm focus\u003c\/strong\u003e — caffeine + L-theanine for steady, centered energy without the crash\u003c\/span\u003e\n  \u003c\/div\u003e\n  \u003cdiv style=\"display:flex;align-items:flex-start;gap:10px;padding:8px 0;border-bottom:1px solid rgba(38,61,45,0.06);\"\u003e\n    \u003cspan style=\"color:#efb1d1;font-size:16px;flex-shrink:0;\"\u003e🌿\u003c\/span\u003e\n    \u003cspan style=\"font-size:12px;color:#6b6b6b;line-height:1.6;\"\u003e\u003cstrong style=\"color:#263D2D;\"\u003ePure \u0026amp; clean\u003c\/strong\u003e — 100% matcha, no additives, no fillers, nothing hidden\u003c\/span\u003e\n  \u003c\/div\u003e\n  \u003cdiv style=\"display:flex;align-items:flex-start;gap:10px;padding:8px 0;\"\u003e\n    \u003cspan style=\"color:#efb1d1;font-size:16px;flex-shrink:0;\"\u003e💎\u003c\/span\u003e\n    \u003cspan style=\"font-size:12px;color:#6b6b6b;line-height:1.6;\"\u003e\u003cstrong style=\"color:#263D2D;\"\u003eVivid green\u003c\/strong\u003e — deep chlorophyll from 21+ days shade-growing, not olive or dull\u003c\/span\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Oura Matcha","offers":[{"title":"30 g","offer_id":52302703657224,"sku":null,"price":29.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/9299\/7384\/files\/1.jpg?v=1768516699"},{"product_id":"culinary-matcha","title":"Japanese Premium Culinary Matcha 50G","description":"\u003cp style=\"text-align: left; font-size: 0.875rem; line-height: 1.6;\"\u003e\u003cspan style=\"color: #efb1d1; font-weight: 800;\"\u003e✓\u003c\/span\u003e \u003cstrong\u003eCulinary Premium Japanese Matcha\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"color: #efb1d1; font-weight: 800;\"\u003e✓\u003c\/span\u003e \u003cstrong\u003eIdeal for smoothies, baking \u0026amp; blending\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"color: #efb1d1; font-weight: 800;\"\u003e✓\u003c\/span\u003e \u003cstrong\u003eLab-Tested \u0026amp; Pesticide-Free\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e100% Pure Kagoshima Matcha Powder\u003c\/p\u003e\n\u003cp\u003eSourced from the shade-grown fields of Kagoshima, this stone-ground powder is your kitchen's secret weapon. It brings a bold, earthy \"green tea pop\" that cuts through sweetness in cookies, cakes, and smoothies. No dull colors, no clumps—just pure, vibrant matcha.\u003c\/p\u003e\n\u003cul style=\"list-style: none; padding-left: 0; margin-top: 20px;\"\u003e\n\u003cli style=\"display: flex; align-items: flex-start; margin-bottom: 12px;\"\u003e\n\u003csvg style=\"flex-shrink: 0; margin-right: 12px; margin-top: 2px;\" stroke-width=\"2.5\" stroke=\"#efb1d1\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"22\" width=\"22\"\u003e\u003cpath stroke-linejoin=\"round\" stroke-linecap=\"round\" d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e \u003cspan\u003e\u003cstrong\u003eCell Defense:\u003c\/strong\u003e Packed with powerful antioxidants (EGCG).\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display: flex; align-items: flex-start; margin-bottom: 12px;\"\u003e\n\u003csvg style=\"flex-shrink: 0; margin-right: 12px; margin-top: 2px;\" stroke-width=\"2.5\" stroke=\"#efb1d1\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"22\" width=\"22\"\u003e\u003cpath stroke-linejoin=\"round\" stroke-linecap=\"round\" d=\"M12 2v20M2 12h20M5.07 5.07l13.86 13.86M5.07 18.93L18.93 5.07\"\u003e\u003c\/path\u003e\u003c\/svg\u003e \u003cspan\u003e\u003cstrong\u003eThe \"Zen\" Buzz:\u003c\/strong\u003e Laser focus and energy, minus the jitters.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display: flex; align-items: flex-start; margin-bottom: 12px;\"\u003e\n\u003csvg style=\"flex-shrink: 0; margin-right: 12px; margin-top: 2px;\" stroke-width=\"2.5\" stroke=\"#efb1d1\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"22\" width=\"22\"\u003e\u003cpath stroke-linejoin=\"round\" stroke-linecap=\"round\" d=\"M20.84 4.61a5.5 5.5 0 00-7.78 0L12 5.67l-1.06-1.06a5.5 5.5 0 00-7.78 7.78l1.06 1.06L12 21.23l8.78-8.78 1.06-1.06a5.5 5.5 0 000-7.78z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e \u003cspan\u003e\u003cstrong\u003eGut-Friendly:\u003c\/strong\u003e Ultra-fine grind for easy digestion.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Oura Matcha","offers":[{"title":"50 g","offer_id":52307095585032,"sku":null,"price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/9299\/7384\/files\/3_940fe138-1611-4c93-a7a6-e90356b8a681.jpg?v=1768641198"},{"product_id":"matcha-starter-kit","title":"Matcha Starter Kit","description":"\u003cp\u003e\u003cstrong\u003eMatcha Starter Kit – Whisk, Scoop \u0026amp; Ceremonial Grade Matcha\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eElevate your daily ritual with this all-in-one Matcha Starter Kit. Whether you’re completely new to matcha or refining your at-home ceremony, this set gives you everything you need for a smooth, frothy bowl every time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat’s included:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"list-style: none; padding-left: 0; margin-top: 20px;\"\u003e\n\u003cli style=\"display: flex; align-items: flex-start; margin-bottom: 16px;\"\u003e\n\u003csvg style=\"flex-shrink: 0; margin-right: 12px; margin-top: 2px;\" stroke-width=\"2.5\" stroke=\"#efb1d1\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"22\" width=\"22\"\u003e\n      \u003cpath stroke-linejoin=\"round\" stroke-linecap=\"round\" d=\"M11 20A7 7 0 0 1 9.8 6.1C15.5 5 17 4.48 19 2c1 2 2 3.5 2 8a7 7 0 0 1-7 7M11 20a7 7 0 0 1-7-7c0-4.5 1-6 2-8 2 2.48 3.5 3 9.2 4.1\"\u003e\u003c\/path\u003e\n    \u003c\/svg\u003e \u003cspan\u003e\u003cstrong\u003eCeremonial Grade Matcha\u003c\/strong\u003e \u003cstrong\u003e40 Grams\u003c\/strong\u003e – Vibrant green, finely milled, with a naturally sweet, umami-rich flavor. Perfect for sipping straight, not just lattes.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display: flex; align-items: flex-start; margin-bottom: 16px;\"\u003e\n\u003csvg style=\"flex-shrink: 0; margin-right: 12px; margin-top: 2px;\" stroke-width=\"2.5\" stroke=\"#efb1d1\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"22\" width=\"22\"\u003e\n      \u003cpath stroke-linejoin=\"round\" stroke-linecap=\"round\" d=\"M12 3v1m0 16v1m9-9h-1M3 12H2m15.364-6.364l-.707.707M6.343 17.657l-.707.707m0-11.314l.707.707m10.607 10.607l.707.707M12 8a4 4 0 100 8 4 4 0 000-8z\"\u003e\u003c\/path\u003e\n    \u003c\/svg\u003e \u003cspan\u003e\u003cstrong\u003eBamboo Matcha Whisk (Chasen)\u003c\/strong\u003e – Hand-crafted to create a creamy, frothy texture and fully blend the matcha with water.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display: flex; align-items: flex-start; margin-bottom: 16px;\"\u003e\n\u003csvg style=\"flex-shrink: 0; margin-right: 12px; margin-top: 2px;\" stroke-width=\"2.5\" stroke=\"#efb1d1\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"22\" width=\"22\"\u003e\n      \u003cpath stroke-linejoin=\"round\" stroke-linecap=\"round\" d=\"M11 15h2a2 2 0 100-4h-7a2 2 0 100 4h2m0 0v5a2 2 0 01-2 2H6a2 2 0 01-2-2v-5m0 0V5a2 2 0 012-2h1\"\u003e\u003c\/path\u003e\n    \u003c\/svg\u003e \u003cspan\u003e\u003cstrong\u003eBamboo Scoop (Chashaku)\u003c\/strong\u003e – Traditional curved scoop for measuring the ideal amount of matcha every time.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Oura Matcha","offers":[{"title":"Default Title","offer_id":52870328189192,"sku":null,"price":48.85,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/9299\/7384\/files\/10.jpg?v=1767824453"},{"product_id":"the-day-night-ritual-am-matcha-pm-hojicha","title":"The Day \u0026 Night Ritual — AM Matcha | PM Hojicha","description":"\u003cp style=\"font-size: 0.875rem; line-height: 1.6;\"\u003e\u003cspan style=\"color: #efb1d1; font-weight: 800;\"\u003e✓\u003c\/span\u003e \u003cstrong\u003eThe Complete Day \u0026amp; Night Ritual — AM \u0026amp; PM\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"color: #efb1d1; font-weight: 800;\"\u003e✓\u003c\/span\u003e \u003cstrong\u003eCeremonial Grade Focus + Toasted Evening Calm\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"color: #efb1d1; font-weight: 800;\"\u003e✓\u003c\/span\u003e \u003cstrong\u003eLab Tested - Pesticide Free\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMaster your energy from sunrise to sleep. This duo brings together the vibrant green power of our \u003cstrong\u003eCeremonial Matcha\u003c\/strong\u003e for your morning focus and the toasty, caramel notes of our \u003cstrong\u003eHojicha\u003c\/strong\u003e for a peaceful evening. Stone-ground in Kagoshima, Japan, it’s the ultimate 24-hour ritual for a balanced mind and body.\u003c\/p\u003e\n\u003cul style=\"list-style: none; padding-left: 0; margin-top: 20px;\"\u003e\n\u003cli style=\"display: flex; align-items: flex-start; margin-bottom: 12px;\"\u003e\n\u003csvg style=\"flex-shrink: 0; margin-right: 12px; margin-top: 2px;\" stroke-width=\"2.5\" stroke=\"#efb1d1\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"22\" width=\"22\"\u003e\u003cpath stroke-linejoin=\"round\" stroke-linecap=\"round\" d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e \u003cspan\u003e\u003cstrong\u003e24\/7 Wellness:\u003c\/strong\u003e Continuous antioxidant support with stomach-settling benefits from dawn to dusk.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display: flex; align-items: flex-start; margin-bottom: 12px;\"\u003e\n\u003csvg style=\"flex-shrink: 0; margin-right: 12px; margin-top: 2px;\" stroke-width=\"2.5\" stroke=\"#efb1d1\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"22\" width=\"22\"\u003e\u003ccircle r=\"5\" cy=\"12\" cx=\"12\"\u003e\u003c\/circle\u003e\u003cpath d=\"M12 1v2M12 21v2M4.22 4.22l1.42 1.42M18.36 18.36l1.42 1.42M1 12h2M21 12h2M4.22 19.78l1.42-1.42M18.36 5.64l1.42-1.42\"\u003e\u003c\/path\u003e\u003c\/svg\u003e \u003cspan\u003e\u003cstrong\u003eMorning Focus:\u003c\/strong\u003e Clean, jitter-free energy to start your day with \"Zen\" mental clarity.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display: flex; align-items: flex-start; margin-bottom: 12px;\"\u003e\n\u003csvg style=\"flex-shrink: 0; margin-right: 12px; margin-top: 2px;\" stroke-width=\"2.5\" stroke=\"#efb1d1\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"22\" width=\"22\"\u003e\u003cpath stroke-linejoin=\"round\" stroke-linecap=\"round\" d=\"M21 12.79A9 9 0 1 1 11.21 3 7 7 0 0 0 21 12.79z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e \u003cspan\u003e\u003cstrong\u003eEvening Tranquility:\u003c\/strong\u003e Naturally low-caffeine Hojicha designed to de-stress the mind without disrupting sleep.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display: flex; align-items: flex-start; margin-bottom: 12px;\"\u003e\n\u003csvg style=\"flex-shrink: 0; margin-right: 12px; margin-top: 2px;\" stroke-width=\"2.5\" stroke=\"#efb1d1\" fill=\"none\" viewbox=\"0 0 24 24\" height=\"22\" width=\"22\"\u003e\u003cpath stroke-linejoin=\"round\" stroke-linecap=\"round\" d=\"M11 20A7 7 0 0 1 9.8 6.1C15.5 5 17 4.48 19 2c1 2 2 3.5 2 8a7 7 0 0 1-7 7M11 20a7 7 0 0 1-7-7c0-4.5 1-6 2-8 2 2.48 3.5 3 9.2 4.1\"\u003e\u003c\/path\u003e\u003c\/svg\u003e \u003cspan\u003e\u003cstrong\u003eFlavor Spectrum:\u003c\/strong\u003e Experience the full range of Japanese tea—from umami-sweet to nutty-caramel.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Oura Matcha","offers":[{"title":"Default Title","offer_id":53146497089800,"sku":null,"price":42.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/9299\/7384\/files\/Untitled_1580_x_1900_px_3.png?v=1768517086"}],"url":"https:\/\/ouramatcha.com\/collections\/frontpage.oembed","provider":"Oura Matcha","version":"1.0","type":"link"}